How to move from reactive to proactive: A playbook for care providers

The care sector has been in a reactive loop for years — through no fault of its own. Funding gaps and workforce struggles have held providers back. But with the right tech and smart processes, proactive care isn’t just possible — it’s within reach. This playbook shows you how.

Why a shift to proactive care matters

Did you know that in 2021, the Health Foundation estimated that a million additional health and care staff are needed in the next decade to meet the growing demand for care in the UK?

As a sector in its sixth consecutive year of a workforce shortage and still reeling from the blows of the Autumn budget, care providers are all too aware that the people power isn’t there to meet these demands. It’s not so long ago that the nation was clapping for its carers, but sadly, this doesn’t seem to have translated into any meaningful increase in funding for the sector. Through no fault of their own, care providers have become stuck in a repetitive cycle of staff shortages, struggling to keep up with the increasing demand for services with limited resources.

So what do we do with a sector that can’t meet the needs of the people who need it most? That’s where proactive care comes in.

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